Search Quality Management (SQM)
Integrated Online Marketing Process Methodology
Search Quality Management (SQM)™ is an integrated Online Marketing process methodology road map for developing the over-arching strategic plan and managing the lower-level tasks that are critical for the plan to be successful.
The core of the SQM methodology is based largely on the Shewhart/Deming Plan-Do-Check-Act (PDCA) cycle combined with a simple set of statistical process tools from the TQM, lean and Six Sigma tool sets and management principles.
A working paper and accompanying materials are in progress and will be made available in the coming weeks. If you are interested in receiving a copy of the paper when it becomes available please send me an email.