Obey the Search Engine Marketing Rules

by Matt LeVeque October 31, 2010 Google Adwords

ANYONE WHO KNOWS me would know that I love cycling. I follow all the Spring Classic races, Grand Tours and catch local races like the Philly International as much as possible. My love of cycling combined with my work online lead me recently to discover the Velominati – Keepers of the Cog. The Keepers of [...]

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Keywords Wrapped in Search Queries Dipped in Chocolate

by Matt LeVeque September 22, 2010 Lean

WHEN IT COMES to my approach to search engine marketing I sometimes feel like Kwai Chang Caine from the old 1970′s Kung Fu TV series – an orphaned Buddhist monk fighting for justice. My focus on search marketing processes is tied to my background in quality but it is also tied to the balance, flow [...]

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Reiki and the Way of Search

by Matt LeVeque September 22, 2010 Customer Satisfaction

I HAD THE pleasure of attending the inaugural Sustainable Business Network of Greater Philadelphia‘s Entrepreneur’s Circle 2.0 event this morning and meeting some great people. The focus of this workshop was to review a fellow members project and allow both the panel of experts and the audience provide advice and feedback. Today’s case study subject [...]

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Emerging Web Standards: Paid Search Standards Revisited

by Matt LeVeque September 21, 2010 Customer Satisfaction

IN THE CURRENT issue of EContent Magazine there is an informative article written by Nancy Davis Kho on the emerging need to standardize web entities. Emerging Web Standards: Keeping Up to Stay Ahead addresses the need to organize basic web standards in order to make development and maintenance of websites more efficient. Creating web standards [...]

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Closing the Paid Search Knowing-Doing Gap

by Matt LeVeque September 16, 2010 Culture

I HAVE RECENTLY become consumed with the Knowing-Doing Gap idea made popular by Stanford University professor Robert I. Sutton. The basic premise of the knowing-doing gap trying to understand why companies don’t do more of the things they know they should do to improve performance. Companies invest in training and consulting for their employees so [...]

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